I recently stopped my personal advertisements in Homes And Land Magazine after 2 years of $300 a pop half page adds. I think I received one call that led to nothing. What I am doing instead is spending money on Google Adwords at almost half the cost of the print adds. 2009 is going to [...]
Why? Because as an agent you often need information quickly! Like directions, inspectors, movers, cleaners, etc. Impress you clients by knowing everything (thanks to quick google searches)!
In my book there are only two reasons to hold an open house. First to show the house and secondly to get email addresses! Telephone numbers are nice but face it, most people don’t want you calling to tell them about the market. They’d rather look at emails about what going on with real estate. [...]
The most important tool in the Agency Logic website platform you need to know is the statistics corner. Here you can keep track of how many hits your site is getting from searches being run on the internet. You can get there by clicking on any property website located in “My Powersites” then hit the [...]
The laptop computer is rapidly becoming the most important tech tool you can have at your listing presentation. A few years ago the center piece of the presentation was a fancy folder with print outs of your sales, awards, and advertisements. Let’s face it, some of those flyers are getting old looking and may be [...]