I recently stopped my personal advertisements in Homes And Land Magazine after 2 years of $300 a pop half page adds. I think I received one call that led to nothing. What I am doing instead is spending money on Google Adwords at almost half the cost of the print adds.
2009 is going to be a very different year in the way Realtors market properties. Most are on more restrictive marketing budgets from the real estate slow down and the stats are showing the the internet is the place to be for selling homes. The future for real estate is all about your positioning on Google and the other real estate portals. Cut your loses now on print media and get with Adwords. The only reason to use print media at this point is to make your clients happy if you can’t convince them that you can sell their house with out it.
How do you address the argument that the community won’t see it? Easy. Farm your post cards out with a domain name and property web site from Agency Logic (discount for readers of the blog!). Get a big sign rider with the domain name on it and add those solar powered lights to show it off. I’ll bet you most neighbors are going to go on line and check out your place…….and maybe even forward the link to someone who wants to live there!