The most important tool in the Agency Logic website platform you need to know is the statistics corner. Here you can keep track of how many hits your site is getting from searches being run on the internet.
You can get there by clicking on any property website located in “My Powersites” then hit the Marketing tab on the right followed by PowerSite Statistics. Here you find a bunch of data that can help you understand where your hits are coming from.
Here is one example.
I routinely place an add on Craigslist and in the following week will see anywhere from 1000-5000 hits come to the Power Site from that one source alone. The Power Sites also get distributed to several other real estate portals like Trulia, Zillow, and Google Base and these to will send traffic and hits your way also. You also have you local Multiple Listing Service and all you print adds too.
Here what is even more important than you seeing the hits…….your client seeing the hits! When you use the email function and send your client an update on your marketing efforts, they will see a chart documenting that 1000’s of people have seen the home online! This is your way of keeping them in the loop and gives you an excuse to call and talk about your online marketing efforts.
Here’s another tip. Let’s say that a few months has gone by and you are getting a ton of traffic and no calls. This is the tool that you use to get a price reduction. You need to go in to the appointment ready to show that you are doing a great job marketing the property. You show the website, the hits, the sign rider with the domain name, the text messaging sign from Wham Mobile, the print adds, and the open house log. Then you say “I am doing my part in marketing and we are getting 1000’s of hits and no calls for showings…maybe you are too optimistic in the asking price…I suggest you lower to price.”
Here are my statistics from a beach house for sale in Malibu for the 6 months of 08. Over 100,000 hits and over 6,000 page views!